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How To Be a Champion Wines Sales Rep

There are sales reps and then there are champion sales reps. If you want to turn yourself into a true champion sales rep and move as many cases as possible, there are key skills that you need to develop.

26/05/2017

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There are sales reps and then there are champion sales reps. If you want to turn yourself into a true champion sales rep and move as many cases as possible, there are key skills that you need to develop.

 

1: Get to know your wines

 

This may seem obvious and a relative no-brainer, but you’d be surprised at how many wine sales reps try to make a career without really getting to know the wines they are selling. You are expected to be able to distinguish between a Bordeaux and a Burgundy and know at least a little about 1-2 relatively esoteric wine regions. It is about what you know followed by how you sell. Your knowledge helps to develop a deeper trust with your retail customers.  

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