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17/07/2017 | Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?
06/07/2017 | How much local media coverage do you get? Chances are it is no way near enough. Here’s why.
29/06/2017 | Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.
26/06/2017 | Do you know why your customers prefer to work with you over your competition? What does your business mean to them? If you don’t know then it’s time to start building a brand for your business.
22/06/2017 | One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
05/06/2017 | Retail buyers are good at what they do because they train and work hard to get the most and the best out of any sales negotiation. To do that they need to know how distributors and importers think and what skills they can bring to the table.
05/06/2017 | Melbourne International Wine Competition has added new panel of judges. They all live crazy lives and will continue to update as we get them.
05/06/2017 | Beverage Trade Network is pleased to announce the launch of the International Bulk Wine and Spirits Show in London on 24 & 25 January, 2018.
24/05/2017 | The two-day United States Trade Tasting event in May 2017 opened up new opportunities for wine, beer and spirits brands to enter the U.S. marketplace. The event, which featured more than 2,000 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands stand out and differentiate themselves within their product category.
15/05/2017 | Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.
What do you do if you receive a call from a persistent journalist looking for a comment? Whether you are looking for publicity or not here’s some steps to take.
Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?
BTN walks you through the strategy behind designing a successful, impactful label that will help get attention and build your brand.