Bev Route

Magazine For Alcoholic Beverage
Importers & Distributors

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Latest Articles

Sales and Marketing

Five Secrets to Product Innovation in Retail Subscriber content

10/04/2017 | Innovation goes beyond creating an exciting new beverage product; it’s also necessary to get a brand into retail channels and help it succeed once it’s on shelves.


Networking, Learning, Sourcing and More. USATT 17 is here. Subscriber content

24/03/2017 | On May 16 & 17, Join over 2,000 trade show visitors, that include buyers, importers, distributors and retailers and 132 exhibitors at a high-energy, global wine and spirits business conference in New York City that has been designed to inspire and empower you with the best ideas from all over the world of how to market, sell and grow your business.

Operations and Management

How to Manage Your Unsold Inventory Subscriber content

06/02/2017 | From small town wine shops and liquor stores to regional distributors and international importers – unsold inventory threatens a business’ survival. Learn some creative techniques and strategies for salvaging your investment and making the most of unsold inventory.

What to read next

Featured Brands

Real World Wines

A rapidly growing brand is now looking for importers and distributors in other US states

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Featured Brands

Mezcal Nucano

Premium Mezcal from Mexico seeking for distribution worldwide

Photo for: Mezcal Nucano