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Retail buyers are good at what they do because they train and work hard to get the most and the best out of any sales negotiation. To do that they need to know how distributors and importers think and what skills they can bring to the table.
One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
Importers and Distributors of Europe to Gather at IBWSS London to Source and Develop Private Label Brands
Beverage Trade Network is pleased to announce the launch of the International Bulk Wine and Spirits Show in London on 24 & 25 January, 2018.
The two-day United States Trade Tasting event in May 2017 opened up new opportunities for wine, beer and spirits brands to enter the U.S. marketplace. The event, which featured more than 2,000 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands stand out and differentiate themselves within their product category.
Do you know why your customers prefer to work with you over your competition? What does your business mean to them? If you don’t know then it’s time to start building a brand for your business.
To stand out in a hyper-competitive marketplace, you need a strong online presence, supported by a strong call to action to encourage people to learn about and buy your wine.
Learn how to compete against the big boys & achieve responsible growth in a shrinking supply chain