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Let’s understand the journey of wine from the tank to the bottle as it flows through the hands of a wine negociant.
How much local media coverage do you get? Chances are it is no way near enough. Here’s why.
What do you do if you receive a call from a persistent journalist looking for a comment? Whether you are looking for publicity or not here’s some steps to take.
One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.
Most retailers are on to this now, so don't fall behind. Learn how offering a private label selection could help boost your brand and bring in profit.
Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.