Bev Route

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Articles / Social Media

Social Media

What are UK wine importers really looking for in a new brand? Subscriber content

24/04/2017 | The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?

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