Bev Route

Magazine For Alcoholic Beverage
Importers & Distributors

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About Us

BevRoute is a new quarterly magazine for importers, distributors and retailers in the alcoholic beverage trade. Each issue brings you informative and inspirational articles written by authoritative experts and industry insiders, all designed to help you grow your business.

We are passionately interested in the details of what makes a great import or distribution business in the wine, beer and spirits industry. Our content is tailored to the issues that matter to you. We talk to people from all over the industry and tell you how they are overcoming the types of challenges you might be facing in your business on an everyday basis. It’s practical, hands-on knowledge, told in a way that’s both engaging and informative.

Unlike other industry publications designed for the wine and spirits consumer, BevRoute is focused on all the participants that are required to bring a great wine or spirits product to market, from the moment a new wine is imported to the moment it shows up on retail shelves. Our content includes everything from the latest proprietary data in the industry to interviews with industry insiders. There are plenty of case studies, examples and information to help you grow your business and understand the key trends that are shaping the industry.

The focus is on conveying this information in a way that makes each topic come alive in a way that you simply can’t find with other publications. That means searching out trends that are just now emerging, or talking with industry professionals who are looking for new ways to disrupt the old, established way of doing business.

Each issue of BevRoute includes:

  • Data and insights to help you make the best possible business decisions;
  • Interviews with experts and insiders who can advise on best practices;
  • Real-world examples from brands that are effectively using innovative sales and marketing techniques;
  • Tips and insights on every aspect of running a business, including operations and management;
  • Discussion of important legal topics that have the potential to impact your business.

The debut issue of BevRoute included tips on how to manage your unsold inventory, advice on proven way to get your payments in full and on time, and insights into effective merchandising programs that work in retail. And, to keep you one step ahead of the curve, it also included a guide to Snapchat for the wine, beer and spirit industry, as well as a closer look at a boutique import business that’s still flying under the radar but nevertheless changing the way business is done. It’s this type of diverse content and broad range of voices that you can expect to find in each and every issue of BevRoute.

Ultimately, BevRoute is more than just a quarterly trade publication filled with special features and engaging stories from the wine and spirits industry. It is also a global online platform to connect importers and distributors around the world. Our goal is to inspire and empower you with the best ideas from all over the world of how to market, sell and grow your business.

Latest Articles

How To Be a Champion Wines Sales Rep

There are sales reps and then there are champion sales reps. If you want to turn yourself into a true champion sales rep and move as many cases as possible, there are key skills that you need to develop.


Highlights From USATT 2017

The two-day United States Trade Tasting event in May 2017 opened up new opportunities for wine, beer and spirits brands to enter the U.S. marketplace. The event, which featured more than 2,000 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands stand out and differentiate themselves within their product category.


How to Win Retailers and Influence Them

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.


Featured Brands

Mezcal Nucano

Premium Mezcal from Mexico seeking for distribution worldwide

Photo for: Mezcal Nucano

Featured Brands

Real World Wines

A rapidly growing brand is now looking for importers and distributors in other US states

Photo for: Real World Wines