Bev Route

Magazine For Alcoholic Beverage
Importers & Distributors

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Articles / Sales and Marketing

Sales and Marketing

Five Secrets to Product Innovation in Retail Subscriber content

10/04/2017 | Innovation goes beyond creating an exciting new beverage product; it’s also necessary to get a brand into retail channels and help it succeed once it’s on shelves.

Sales and Marketing

The Seven Questions Importer’s Should Always Ask Subscriber content

05/02/2017 | Finding new brands for your portfolio is one of the most exciting parts of the job. From exploring new regions to tasting exciting products, truly believing you have found your next big winner can instill real passion in you and your partners.

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