Bev Route

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Articles / Sales and Marketing

Sales and Marketing

How To Be a Champion Wines Sales Rep Subscriber content

26/05/2017 | There are sales reps and then there are champion sales reps. If you want to turn yourself into a true champion sales rep and move as many cases as possible, there are key skills that you need to develop.

Sales and Marketing

Your Last Ad : The Essential Guide to Developing Wine Labels Subscriber content

14/04/2017 | The essential guide to developing wine labels. Here are some of the basic tips for label design which helps the consumer when they are making their choice. Consumers around the world commonly have to make purchase decisions strictly on the information that’s physically on the bottle: primarily the front label and much, much more secondarily what’s on the back.

Sales and Marketing

Five Secrets to Product Innovation in Retail Subscriber content

10/04/2017 | Innovation goes beyond creating an exciting new beverage product; it’s also necessary to get a brand into retail channels and help it succeed once it’s on shelves.

Sales and Marketing

The Seven Questions Importer’s Should Always Ask Subscriber content

05/02/2017 | Finding new brands for your portfolio is one of the most exciting parts of the job. From exploring new regions to tasting exciting products, truly believing you have found your next big winner can instill real passion in you and your partners.

What to read next

How To Be a Champion Wines Sales Rep

There are sales reps and then there are champion sales reps. If you want to turn yourself into a true champion sales rep and move as many cases as possible, there are key skills that you need to develop.

26/05/2017

Highlights From USATT 2017

The two-day United States Trade Tasting event in May 2017 opened up new opportunities for wine, beer and spirits brands to enter the U.S. marketplace. The event, which featured more than 2,000 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands stand out and differentiate themselves within their product category.

24/05/2017

How to Win Retailers and Influence Them

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.

15/05/2017

Featured Brands

Mezcal Nucano

Premium Mezcal from Mexico seeking for distribution worldwide

Photo for: Mezcal Nucano

Featured Brands

Real World Wines

A rapidly growing brand is now looking for importers and distributors in other US states

Photo for: Real World Wines