Log in to your accountLost password?
24/07/2017 | What do you do if you receive a call from a persistent journalist looking for a comment? Whether you are looking for publicity or not here’s some steps to take.
19/06/2017 | To stand out in a hyper-competitive marketplace, you need a strong online presence, supported by a strong call to action to encourage people to learn about and buy your wine.
12/06/2017 | Most retailers are on to this now, so don't fall behind. Learn how offering a private label selection could help boost your brand and bring in profit.
26/05/2017 | There are sales reps and then there are champion sales reps. If you want to turn yourself into a true champion sales rep and move as many cases as possible, there are key skills that you need to develop.
14/04/2017 | The essential guide to developing wine labels. Here are some of the basic tips for label design which helps the consumer when they are making their choice. Consumers around the world commonly have to make purchase decisions strictly on the information that’s physically on the bottle: primarily the front label and much, much more secondarily what’s on the back.
12/04/2017 | When it comes to hiring, retaining and growing your sales team for your wine business, it’s important to first hire the right individuals, then hone their skills to become better salespeople.
10/04/2017 | Innovation goes beyond creating an exciting new beverage product; it’s also necessary to get a brand into retail channels and help it succeed once it’s on shelves.
05/02/2017 | Today’s environment for both new and existing brands has never been more competitive. Each month, seemingly more and more sales reps with an endless supply of strong products call on a finite number of on- and off-premise accounts.
05/02/2017 | Finding new brands for your portfolio is one of the most exciting parts of the job. From exploring new regions to tasting exciting products, truly believing you have found your next big winner can instill real passion in you and your partners.
What do you do if you receive a call from a persistent journalist looking for a comment? Whether you are looking for publicity or not here’s some steps to take.
Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?
BTN walks you through the strategy behind designing a successful, impactful label that will help get attention and build your brand.