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Operations and Management

How To Write An Effective Press Release

Thousands of press releases are issued every day, but how do you get yours to stand out?

10/07/2017

Photo for: How To Write An Effective Press Release

It’s said that all publicity is good publicity, but that assumes there is someone out there who has even noticed what you’ve said and done. With so many different media channels all fighting for our attention, it is now harder than ever to get your voice heard. Here are some ways to make sure your story is told in the way you want it.

1 Have some newsworthy to say

This is far easier said than done. The first thing to remember is that what you as a business think is important, is rarely the same as a journalist. You have to look at your business through their eyes, and most importantly their readers or users. What are you doing that is going to be interesting to them? What that is will probably vary for every media outlet you want to get coverage in. So the first thing to do is to work out how you are going to tell your story that is relevant to them. Look at the type of stories and regular features and columns that any given publication typically covers and target your press release to fit in with them.

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