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Do you know why your customers prefer to work with you over your competition? What does your business mean to them? If you don’t know then it’s time to start building a brand for your business.
One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
To stand out in a hyper-competitive marketplace, you need a strong online presence, supported by a strong call to action to encourage people to learn about and buy your wine.