Bev Route

Magazine For Alcoholic Beverage
Importers & Distributors

  • Sign Up Sign Up

Social Media

What are UK wine importers really looking for in a new brand?

The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?

24/04/2017

Photo for: What are UK wine importers really looking for in a new brand?

You only have to look at the Top 20 selling wine brands in the UK to see how hard it is to create a new brand that is going to make it. The large majority of that Top 20 will have been brands that have been around for years or are increasingly supermarket exclusive labels that are best sellers because they have taken the place of failing brands on the shelf. So it’s a risky business taking on and investing in anything new. Here are our top five ways to give yourself a fighting chance.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

How we can start preparing now for UK’s Brexit from the EU

Importers and distributors of wine around the world can start making plans now for how the UK will finally leave the EU and the likely impact that is going to have on the cost of doing trade deals between all key wine importing countries, including the UK.

31/07/2017

Featured Brands

Mezcal Nucano

Premium Mezcal from Mexico seeking distribution worldwide

Featured Brands

Deluxe Distillery

1 Distillery - 2 Superb Products
Mary White, premium vodka
Blind Tiger, handcrafted gin

Featured Brands

Real World Wines

A rapidly growing brand is now looking for importers and distributors in other US states