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Fifteen Tips For Importers and Distributors to Expand Distribution in the U.S.

Every brand in the ultra-competitive U.S. market wants to expand distribution. Many export countries have identified the U.S. as their single most important target market.


Photo for: Fifteen Tips For Importers and Distributors to Expand Distribution in the U.S.

The typical scenario for wine and spirits producers represented in the U.S. is for producers to sell to an importer, which sells to a distributor, which sells to an on- or off-premise account. Importers and distributors must perform many market activities well, both separately and together, for their brands to succeed. In fact, an effective importer/distributor relationship is a good barometer of a brand’s success in the market. The following tips can help importers and distributors expand their U.S. distribution.

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