Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up


Fifteen Tips For Importers and Distributors to Expand Distribution in the U.S.

Every brand in the ultra-competitive U.S. market wants to expand distribution. Many export countries have identified the U.S. as their single most important target market.


Photo for: Fifteen Tips For Importers and Distributors to Expand Distribution in the U.S.

The typical scenario for wine and spirits producers represented in the U.S. is for producers to sell to an importer, which sells to a distributor, which sells to an on- or off-premise account. Importers and distributors must perform many market activities well, both separately and together, for their brands to succeed. In fact, an effective importer/distributor relationship is a good barometer of a brand’s success in the market. The following tips can help importers and distributors expand their U.S. distribution.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Consume Wine - But, in Moderation

The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.


Featured Brands

Real World Wines

A rapidly growing brand is now looking for importers and distributors in other US states

Featured Brands

Deluxe Distillery

1 Distillery - 2 Superb Products
Mary White, premium vodka
Blind Tiger, handcrafted gin

Featured Brands

Mezcal Nucano

Premium Mezcal from Mexico seeking distribution worldwide