The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?
Why an increasing number of beverage manufacturers are skipping the middle man and taking distribution into their own hands.
For boutique importers and distributors, the ability to launch a new wine brand in the U.S. market is already challenging enough when the wine comes from a region that is familiar to American wine drinkers
One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
Bevroute interviews Gordon Little of Little Peacock Imports about how a new brand can think beyond the launch and maintain longevity in the US market by working together with their distributor or importer.