Bev Route

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Sales and Marketing

How to Hire, Retain and Grow Your Sales Team for Your Wine Business

When it comes to hiring, retaining and growing your sales team for your wine business, it’s important to first hire the right individuals, then hone their skills to become better salespeople.

12/04/2017

Photo for: How to Hire, Retain and Grow Your Sales Team for Your Wine Business

When it comes to hiring, retaining and growing your sales team for your wine business, it’s important to first hire the right individuals, then hone their skills to become better salespeople and an integral part of the team and finally to ensure that they get what they need from your organization to be part of it in the long term.

Hiring for wine sales

The starting point for hiring great sales reps is making sure that there’s a natural fit with your brand. Every day, these sales reps will be out pitching your wines and telling your story. So, do they really understand what your wine brand is all about? Importers and distributors need to ensure that the sales rep fits in with their company’s core values and the team’s working philosophies.

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