Bev Route

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Your Last Ad : The Essential Guide to Developing Wine Labels

The essential guide to developing wine labels. Here are some of the basic tips for label design which helps the consumer when they are making their choice. Consumers around the world commonly have to make purchase decisions strictly on the information that’s physically on the bottle: primarily the front label and much, much more secondarily what’s on the back.

14/04/2017

Photo for: Your Last Ad : The Essential Guide to Developing Wine Labels

Consumers around the world commonly have to make purchase decisions strictly on the information that’s physically on the bottle: primarily the front label and much, much more secondarily what’s on the back.  With stores stocking 5,000 sku’s and more, there’s simply not enough room for case cards, shelf talkers and other POS to promote every wine.

That’s why it is absolutely critical for export wine producers to give significant attention to label design in terms of what information is provided.

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