Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Sales and Marketing

Pairing Wine And Weed: Is It A California Dream Or Nightmare?

What Does the Legalization of Marijuana Mean For the Wine Industry?


Photo for: Pairing Wine And Weed: Is It A California Dream Or Nightmare?

For most people, any mention of Sonoma or Napa immediately conjures up images of California’s foremost wine regions. But that could be changing soon, given the legalization of recreational marijuana use in the state. 
That’s because a region just north of Sonoma and Napa was known as the “Emerald Triangle” also happens to be one of the foremost regions in the nation for cultivating cannabis. The big question on the minds of many people is whether the wine industry and the nascent marijuana industry can actually co-exist. 

The case for co-existence

The first signs that the marijuana industry and the wine industry are going to co-exist comes from the burgeoning number of events in California that involve the pairing of food with certain types of marijuana. In short, wine and food events that once involved different types of wines now involve different types of cannabis.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Consume Wine - But, in Moderation

The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.


Featured Brands

Deluxe Distillery

1 Distillery - 2 Superb Products
Mary White, premium vodka
Blind Tiger, handcrafted gin

Featured Brands

Real World Wines

A rapidly growing brand is now looking for importers and distributors in other US states

Featured Brands

Mezcal Nucano

Premium Mezcal from Mexico seeking distribution worldwide