Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

The Best Marketing Advice For Your Wine Brand To Enter the U.S. Market

One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.

22/06/2017

Photo for: The Best Marketing Advice For Your Wine Brand To Enter the U.S. Market

They need to stand out in a very competitive environment and find a way to resonate in the minds of potential buyers.

On Day 2 of the event, an interactive Q&A panel featuring Steve Raye, President of Bevology; Martin Sinkoff, VP and Director of Marketing at Frederick Wildman; Rob Bradshaw, CEO of Cape Classics; Michael P. Votto, President & CEO of Votto Vines; and Michael Yurch, President of Bluest Sky Group (and ex-owner of Sherry-Lehmann), fielded questions from an audience of foreign winemakers and spirits producers looking for insights into how to get picked up by prospective U.S. importers and distributors.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Consume Wine - But, in Moderation

The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.

06/11/2017

Featured Brands

Real World Wines

A rapidly growing brand is now looking for importers and distributors in other US states

Featured Brands

Mezcal Nucano

Premium Mezcal from Mexico seeking distribution worldwide

Featured Brands

Deluxe Distillery

1 Distillery - 2 Superb Products
Mary White, premium vodka
Blind Tiger, handcrafted gin