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What Can Importers and Distributors Leverage From Good Local Media

How much local media coverage do you get? Chances are it is no way near enough. Here’s why.


Photo for: What Can Importers and Distributors Leverage From Good Local Media

When it comes to getting good media coverage many businesses fall into the trap of thinking only national coverage or publicity within your own industry is what counts. But if you have the right approach, often the best kind of PR starts at home, in your own local community. Here are some reasons why.

1. Important to your staff

It is important to remember that whatever status you think you hold within the wine industry, for the majority of people working in your business they see you first and foremost as a good local employer to work for. Look around at your core, most reliable employees and the chances are they will live within five or 10 miles of the company. They want to work with you because of where you are as much as who you are.

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