The adage “Don’t judge a book by its cover” simply doesn’t apply in the wine industry. In fact, according to a 2014 Gallo Consumer Wine Trends survey, two out of three wine consumers choose a bottle based on the label. Because of this, label design is a huge part of building an effective marketing strategy for an overall brand.
After all of the choices, heartache, and toil involved in finally getting the wine in the bottle, this seemingly simple decision – what label will look best and sell more product? – can seem paralyzing. That’s why BTN put together this guide to walk winemakers through the label design process one point at a time.
1. Peruse the Aisles
That’s right: go see what everyone else is doing. In order to create an impactful label, it helps to wander the aisles of local grocery stores and wine shops to see what and how the competition – and specifically, the successful competition – is drawing attention to their products. This doesn’t mean copying another company’s design. Rather, wine entrepreneurs should look to competitors for inspiration.