Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Articles / Sales and Marketing

Sales and Marketing

Presentation Is Important Says The Leading Sommeliers Subscriber content

22/03/2018 | BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision

Sales and Marketing

Strategies for Finding New Accounts Subscriber content

02/03/2018 | Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long

Sales and Marketing

Consume Wine - But, in Moderation Subscriber content

06/11/2017 | The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.

Sales and Marketing

Maximize your Success at Trade Fairs Subscriber content

24/10/2017 | As the number of liquor brands has increased, so has the complexity for buyers and sellers to meet and discover new opportunities. Trade fairs and trade exhibitions are events that can bring buyers and sellers together in one place, adding value by connecting potential business partners.

Sales and Marketing

How Top Retailers Work Subscriber content

02/10/2017 | While wine and spirits retailers may differ greatly in terms of size and geographic location, there are several key factors that unite the most successful of them.

What to read next

Presentation Is Important Says The Leading Sommeliers

BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision

22/03/2018