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News and Insights for Alcoholic Beverage Importers & Distributors

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Sales and Marketing

Wine Retail Insights Subscriber content

01/03/2019 | While retail drinks market is growing at a fast pace, how to stay competitive in crowd of other thousands of excellent retailers

Sales and Marketing

Retail is Changing: How to Stay Competitive Subscriber content

28/02/2019 | The retail drinks market is increasingly dynamic and we all need to stay ahead of that ever-changing marketplace.

Sales and Marketing

Presentation Is Important Says The Leading Sommeliers Subscriber content

22/03/2018 | BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision

Sales and Marketing

Strategies for Finding New Accounts Subscriber content

02/03/2018 | Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long

Sales and Marketing

Consume Wine - But, in Moderation Subscriber content

06/11/2017 | The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.

Sales and Marketing

10 Steps in Getting your Branding Right: The Anestasia Vodka Way Subscriber content

30/10/2017 | In such a competitive industry branding is everything. The quality of a product is important, but to have a memorable product with a strong buying power, the product needs to have impeccable branding in addition to its quality

Sales and Marketing

Maximize your Success at Trade Fairs Subscriber content

24/10/2017 | As the number of liquor brands has increased, so has the complexity for buyers and sellers to meet and discover new opportunities. Trade fairs and trade exhibitions are events that can bring buyers and sellers together in one place, adding value by connecting potential business partners.

What to read next

Wine Retail Insights

Sales and Marketing

While retail drinks market is growing at a fast pace, how to stay competitive in crowd of other thousands of excellent retailers

01/03/2019