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Articles / Sales and Marketing
Sales and Marketing
Lighthouse Brands' Blueprint for Sustainable Growth in the Complex US AlcoBev Market
25/02/2025 | Jay Frary, founder of Lighthouse Brands, shares insights on brand selection, market entry challenges, and sustainable growth in the competitive U.S. market
Sales and Marketing
How to Manage Your Unsold Inventory
06/02/2025 | From small town wine shops and liquor stores to regional distributors and international importers – unsold inventory threatens a business’ survival. Learn some creative techniques and strategies for salvaging your investment and making the most of unsold inventory.
Sales and Marketing
The Seven Questions Importer’s Should Always Ask
05/02/2024 | Finding new brands for your portfolio is one of the most exciting parts of the job. From exploring new regions to tasting exciting products, truly believing you have found your next big winner can instill real passion in you and your partners.
Sales and Marketing
The world of RTDs with Brown-Forman’s Dallas Cheatham
08/11/2021 | Dallas Cheatham, RTD Portfolio Director at Brown-Forman gives us insights on the current RTD market and what’s next to come.
Sales and Marketing
Rachel Malm: USA Spirits Ratings judges brands the same way the best drink buyers do
05/05/2021 | Rachel Malm is well placed to know whether a new spirit brand is going to work or not, for that is what she does every day in her job as associate at Bitters in Bottles in San Francisco.
Sales and Marketing
Tim Hanni MW: USA Wine Ratings Reviews Wines in the Way Consumers Do
05/05/2021 | Tim Hanni MW explains how USA Wine Ratings brings consumers closer to wines they are genuinely going to like.
Sales and Marketing
BevMo’s Jeff Feist on Taking Part in USA Spirits Ratings
05/05/2021 | "Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions". - Jeff
Sales and Marketing
Jason Lam on Upcoming Winning Spirits Trends in 2021
05/05/2021 | Jason Lam talks about his career in the drinks industry, what it is about to work in a bar, upcoming spirits trends, and what he looks for in winning spirits.
Sales and Marketing
10 Questions With GetDrinksDelivered.com Founder, Sid Patel
10/06/2020 | We are thrilled to have Sid Patel, who is the founder Beverage Trade Network which owns the new drinks platform GetDrinksDelivered.com share his vision on the platform.
