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Articles / Sales and Marketing
Sales and Marketing
Wine Retail Insights 
01/03/2019 | While retail drinks market is growing at a fast pace, how to stay competitive in crowd of other thousands of excellent retailers
Sales and Marketing
Retail is Changing: How to Stay Competitive
28/02/2019 | The retail drinks market is increasingly dynamic and we all need to stay ahead of that ever-changing marketplace.
Sales and Marketing
Are You Looking to Grow Your Wine Sales? Strategies for Effective Selling
28/02/2019 | Sales, being a core of any business, deciding an effective strategy for it is an important step to take. Here are some of the useful points to grow wine sales.
Sales and Marketing
Presentation Is Important Says The Leading Sommeliers
22/03/2018 | BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision
Sales and Marketing
Strategies for Finding New Accounts
02/03/2018 | Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long
Sales and Marketing
Making it Past Your First 3 Years: Cihuatán Rum’s 3 Keys to Entrepreneurial Success
09/02/2018 | Ron Cihuatan has successfully completed their three years in the business & now starting the fourth year of their flagship brand Cihuatán Rum.
Sales and Marketing
Consume Wine - But, in Moderation
06/11/2017 | The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.
Sales and Marketing
10 Steps in Getting your Branding Right: The Anestasia Vodka Way
30/10/2017 | In such a competitive industry branding is everything. The quality of a product is important, but to have a memorable product with a strong buying power, the product needs to have impeccable branding in addition to its quality
Sales and Marketing
Maximize your Success at Trade Fairs
24/10/2017 | As the number of liquor brands has increased, so has the complexity for buyers and sellers to meet and discover new opportunities. Trade fairs and trade exhibitions are events that can bring buyers and sellers together in one place, adding value by connecting potential business partners.
Sales and Marketing
Looking Through the Crystal Ball with Broadland Wineries Chairman Mark Lansley
23/10/2017 | Broadland Wineries is an importer, bottler, and supplier of brands and private label wines to the UK, USA, and Nordic markets.
What to read next
How Wine Retailers Can Effectively Manage Unsold Inventory
Data Insights
Sometimes, wine shops end up with too much inventory. This challenge is fairly common and can be approached in a few ways.
The Biggest Challenges Importers Face and Ways to Overcome Them
Data Insights
Given a current market characterized by rapid change, these challenges must be addressed for importers to have success.
Wine Retail Insights
Sales and Marketing
While retail drinks market is growing at a fast pace, how to stay competitive in crowd of other thousands of excellent retailers
