Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

8 Ways Importers and Distributors Can Find Quality Leads for New Accounts

Every wine and spirits salesperson “in the street” knows that maintaining a vibrant, healthy account run involves a periodic process of weeding out and replacing “dead wood” accounts that have not generated sales for a prolonged period.

05/02/2017

Photo for: 8 Ways Importers and Distributors Can Find Quality Leads for New Accounts

You’ve reached that point at month’s end when you’ve reviewed sales results and you’ve found some accounts that have not performed well. You’ve met with them a few times and you may have thought you saw an indication that things were moving in a good direction to do business. For whatever reasons, it hasn’t happened. Every wine and spirits salesperson “in the street” knows that maintaining a vibrant, healthy account run involves a periodic process of weeding out and replacing “dead wood” accounts that have not generated sales for a prolonged period. It’s time to find fresh accounts that will help your monthly sales numbers. What’s the most effective way to find replacements? Where are the best places to go fishing?

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.


2021 London Wine Competition submissions are now open. Get your wine brand judged by top-level wine buyers and wine directors.  

What to read next

10 Questions With GetDrinksDelivered.com Founder, Sid Patel

Sales and Marketing

We are thrilled to have Sid Patel, who is the founder Beverage Trade Network which owns the new drinks platform GetDrinksDelivered.com share his vision on the platform.

10/06/2020

GetDrinksDelivered.com Adds 1000 Merchants In Less Than 60 Days

Sales and Marketing

Alcohol Delivery and curbside pick up have become the new buzz words in the drinks business community and Beverage Trade Network’s new platform Get Drinks Delivered just focused on that at a global scale.

26/05/2020

Sommeliers Choice Awards 2019 Winners

Q&A with Rob Seddon, Owner of Jackson & Seddon

Distribution

In an interview with Bevroute, Rob Seddon, Owner of Jackson & Seddon, a UK based wine importer, shares insights about his business, sourcing procedure and targets for the next 12 months.

How a Boutique Importer Embraced the Natural Wine Movement

Distribution

Jenny Lefcourt, the founder of Jenny & François Selections talks about introducing natural wines to the New York market, shares advice on how importers can stand out in a competitive marketplace and explains why the market for natural wines has really taken off in recent years.

09/10/2017