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8 Ways Importers and Distributors Can Find Quality Leads for New Accounts

Every wine and spirits salesperson “in the street” knows that maintaining a vibrant, healthy account run involves a periodic process of weeding out and replacing “dead wood” accounts that have not generated sales for a prolonged period.

05/02/2017

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You’ve reached that point at month’s end when you’ve reviewed sales results and you’ve found some accounts that have not performed well. You’ve met with them a few times and you may have thought you saw an indication that things were moving in a good direction to do business. For whatever reasons, it hasn’t happened. Every wine and spirits salesperson “in the street” knows that maintaining a vibrant, healthy account run involves a periodic process of weeding out and replacing “dead wood” accounts that have not generated sales for a prolonged period. It’s time to find fresh accounts that will help your monthly sales numbers. What’s the most effective way to find replacements? Where are the best places to go fishing?

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