Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

How Bowler Wines Manages Their Portfolio For Profit

Bevroute interviews Bowler Wines, a boutique importer in New York City about how they design their portfolio for profit in a highly competitive environment.

18/09/2017

Photo for: How Bowler Wines Manages Their Portfolio For Profit

1. How do you select new products to add to your portfolio?

Normally we are solicited for the new product.  Nearly every day we get an offer to taste wines from producers and importers.  We also go to trade shows and when we travel we also are on the lookout for the new product.  Our decision whether to carry an item (or a new portfolio) is based on what we are already working with for one, as we don't want to compete with ourselves, but I think what you really are asking is: what drives our decision to carry a new product?  And the answer to that is excitement.  If we (myself and the brand managers) are not initially excited by a wine or a portfolio of wines, then we'll have a hard time convincing our sales staff to be excited.  What excites us?

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Being a Distributor in the UK Market

Distribution

When it is Hard, his Mindset is to Roll Up the Sleeves and Get on with the Job.

05/10/2018

Other Relevant Articles

Making a Case for Hungarian Wines in America

Distribution

For boutique importers and distributors, the ability to launch a new wine brand in the U.S. market is already challenging enough when the wine comes from a region that is familiar to American wine drinkers

16/10/2017

Q&A with Rob Seddon, Owner of Jackson & Seddon

Distribution

In an interview with Bevroute, Rob Seddon, Owner of Jackson & Seddon, a UK based wine importer, shares insights about his business, sourcing procedure and targets for the next 12 months.