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How Bowler Wines Manages Their Portfolio For Profit

Bevroute interviews Bowler Wines, a boutique importer in New York City about how they design their portfolio for profit in a highly competitive environment.

18/09/2017

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1. How do you select new products to add to your portfolio?

Normally we are solicited for the new product.  Nearly every day we get an offer to taste wines from producers and importers.  We also go to trade shows and when we travel we also are on the lookout for the new product.  Our decision whether to carry an item (or a new portfolio) is based on what we are already working with for one, as we don't want to compete with ourselves, but I think what you really are asking is: what drives our decision to carry a new product?  And the answer to that is excitement.  If we (myself and the brand managers) are not initially excited by a wine or a portfolio of wines, then we'll have a hard time convincing our sales staff to be excited.  What excites us?

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