While wine and spirits retailers may differ greatly in terms of size and geographic location, there are several key factors that unite the most successful of them. Two top wine and spirits retailers – Timer’s Beverage Center of Racine, Wisconsin, and MEGA-BEV of Michigan – draw nearly universal plaudits for their wide selection, attention to customer service and ability to find the newest and most interesting products for their customers.
Customer service as a competitive driver of business success
According to Jason Jonas, General Manager of Timer’s Beverage Center, it all starts with an unwavering focus on the customer. This is really what sets apart this top-rated retailer from others in the state. And, while some retailers may brag about their customer service, Timer’s Beverage Center takes this concept one step further. It starts as soon as the customer enters the door, says Jonas: “We are very customer oriented. We take pride in our customer service such as greeting customers when they walk in, to carrying their items out to their cars.”