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The Biggest Challenges Importers Face and Ways to Overcome Them

Given a current market characterized by rapid change, these challenges must be addressed for importers to have success.


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Today, importers face a multitude of challenges. While some of the potential roadblocks correlate to whether the importer is large, mid-sized or small, most constraints come from the current, evolving state of wine and spirits markets across the U.S. and these apply to all importers, regardless of size. Wine and spirits wholesale channels for on- and off-premise accounts have never had more producers, SKUs, or volume of product to choose from. Seemingly every month, there are new import companies in every major and secondary market in the U.S. 

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2020 Submission Are Now Open for the International London Wine Competition. Enter Your Wines Today and Increase Your International Distribution. Special Pricing Ends on 18 December 2019.

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