Get your spirits judged by UK's leading spirits buyers, bartenders, and bar managers. Impress them by entering your top-quality spirits.

Enter your Spirits today and ship by February 25, 2019, to be involved in the 2019 judging.

The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer's shelf or a restaurant's spirits list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the London Spirits Competition is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.

LEARN MORE   |  HOW TO ENTER  | ENTER NOW & SAVE £40 PER ENTRY

MEET THE JUDGES

The London Spirits Competition will be assessed and judged by a leading panel of top-level spirits buyers with current direct commercial buying responsibility Or spirits consultants and experts who are also directly involved in the development of new spirits brands or buying spirits for commercial resale...

The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry. 

View all the judges>>

THE JUDGING CRITERIA

To win a London Spirits Competition award you will need to score highly in all three areas of our judging criteria. You might have outstanding quality spirits, but if the price and packaging is not right, you will not be recognized by the London Spirits Competition.

There is no point, for example, in having 95 point spirits if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant's spirits list.

That is why the London Spirits Competition will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = London Spirits Competition Score.

Know Entire Procedure   |   Scoring System   |   Awards   |   How to Enter

BENEFITS TO MEDAL WINNERS

London Spirits Competition rewards spirits that are made well, taste great, offer great value for money and stand out on the shelf. Winning LSC Gold clearly demonstrates the trade how well the Spirits will be perceived in the market and will give the trade a very good indicator to stock that spirit.

Here are some of the benefits and reasons on why you should enter your spirits in London Spirits Competition.

• Raise your brands' profile, prestige, and credibility with importers, distributors, press, retailers, and consumers
• Instill confidence in the trade buyer about the marketability of your spirits as LSC rates spirits by its value, package, and quality.
• Winners to be showcased at LSC participating events at no extra fees.
• Winners to get access to stickers and all winning materials at no extra fees.
• Increase product sales
• Boost awareness of your brand in the media via extensive editorial and press coverage via LSC media partners
• Use the LSC logo on packaging and as part of your own promotional plan
• Social media promotion of winners ALL YEAR ROUND
• Gold winners contact data will be sent to all LSC buyers with the intent to make a direct connection between the buyer and the supplier

Regular Submissions Closes Tonight

If you are looking to enter your spirits in 2019 London Spirits Competition, now is the time

Fee Schedule:

£145 Regular Submission (Till 25 January 2019)
£165 Late Submission (From 26 December 2019 Onwards)