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Presentation Is Important Says The Leading Sommeliers
Sales and Marketing
BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision
Articles
Strategies for Finding New Accounts
Sales and Marketing
Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long
How Top Retailers Work
Sales and Marketing
While wine and spirits retailers may differ greatly in terms of size and geographic location, there are several key factors that unite the most successful of them.
Articles
South African Wines, Getting Ready For Their Big Moment on the Global Stage
Distribution
South African wines are gaining a foothold in Europe, primarily based on their growing reputation for quality and relatively affordable prices.
If You Don’t Offer Private Labels, Someone Else Will
Sales and Marketing
Most retailers are on to this now, so don't fall behind. Learn how offering a private label selection could help boost your brand and bring in profit.
Articles
How to Win Retailers and Influence Them
Distribution
Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.
