Log in to your account
Lost password?Articles
Presentation Is Important Says The Leading Sommeliers
BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision
Articles
Strategies for Finding New Accounts
Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long
How Top Retailers Work
While wine and spirits retailers may differ greatly in terms of size and geographic location, there are several key factors that unite the most successful of them.
Can California Brandy Play on the Global Stage?
The view of California Brandy is one of complete ignorance. Brandy is either in the well at the bar, or in the kitchen for cooking.
Articles
South African Wines, Getting Ready For Their Big Moment on the Global Stage
South African wines are gaining a foothold in Europe, primarily based on their growing reputation for quality and relatively affordable prices.
If You Don’t Offer Private Labels, Someone Else Will
Most retailers are on to this now, so don't fall behind. Learn how offering a private label selection could help boost your brand and bring in profit.
Articles
How to Win Retailers and Influence Them
Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.
