As part of our ongoing series of interviews with distributors, winemakers and wine industry professionals, Bevroute magazine recently had the opportunity to chat with Jenny Lefcourt, the founder of Jenny & François Selections, a New York-based boutique importer that represents an exclusive selection of natural wines sourced from all over the world.
In the discussion below, Jenny talks about introducing natural wines to the New York market, shares advice on how importers can stand out in a competitive marketplace and explains why the market for natural wines has really taken off in recent years.
[SECTION ONE] How do boutique importers introduce new wine brands?
How do you add a new product to your portfolio?
We select naturally made wines from small-batch producers all over the world. We look deeply into their methods of production and they have to fit in with our portfolio for us to work with them.
Of course, when a new wine comes in, if there is already some excitement around it in another market where it has worked, that helps. It also helps if there is already a presence on social media platforms like Instagram. By the time the wine comes to New York, then, there is already interest that they can build on.