The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world. So, Bevroute sat down with Stylianos Filopoulos, Director, Wine in Moderation to understand how they carry out this program throughout the world.
1. What are some ways that wine importers and distributors can carry out the message for consumers to enjoy wine in moderation?
Everyone in the value chain has a role to play for a sustainable wine culture that inspires well-being and healthy lifestyles and Wine in Moderation welcomes everyone that shares this vision founded on our sound values and principles.
By joining the movement and becoming a WiM supporter, a wine importer or distributor will be authorized the use of the WIM logo (protected trademark) and will be able to develop actions under the programme together with other key actors around the world.