Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

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Sales and Marketing

If You Don’t Offer Private Labels, Someone Else Will

Most retailers are on to this now, so don't fall behind. Learn how offering a private label selection could help boost your brand and bring in profit.

12/06/2017

Photo for: If You Don’t Offer Private Labels, Someone Else Will

How offering a private label selection could help boost your brand and bring in profit.

The wine world is a competitive one – both for producers and retailers. On the production end, manufacturers battle with one another to create high quality products that will resonate with a broad customer base. It’s a dynamic world that’s a never-ending race to the top.  

The retail end sees the fruit of producers’ efforts. Store managers, foragers, and restauranteurs experience a never-ending parade of wine brands marching through their doors on a daily basis. Most come and go without ever seeing shelf space. A retailer may choose to offer a wine because it’s something unique, only to find that half a dozen other stores, restaurants, or bars in the area also offer it. Not so unique.

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Get your wines judged by the real trade buyers from across the wine industry. The last day to enter into the London Wine Competition is 28th Feb 2020.  Enter Your Wines Now. 

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