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The Talented Negociant: The Role that Jerome Busato plays in Transforming Bulk to Bottled Wine.

Let’s understand the journey of wine from the tank to the bottle as it flows through the hands of a wine negociant.

08/05/2017

Photo for: The Talented Negociant: The Role that Jerome Busato plays in Transforming Bulk to Bottled Wine.

Let’s understand the journey of wine from the tank to the bottle as it flows through the hands of a wine negociant. Why do wineries buy bulk wine? What kind of blends are created, how does the negociant market these, how do they make the connection between the bulk buyer’s offerings and seller’s requirements and what are the usual demands in the US bulk market? What does it take to succeed in the bulk wine market?

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