Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up


Fifteen Tips For Importers and Distributors to Expand Distribution in the U.S.

Every brand in the ultra-competitive U.S. market wants to expand distribution. Many export countries have identified the U.S. as their single most important target market.


Photo for: Fifteen Tips For Importers and Distributors to Expand Distribution in the U.S.

The typical scenario for wine and spirits producers represented in the U.S. is for producers to sell to an importer, which sells to a distributor, which sells to an on- or off-premise account. Importers and distributors must perform many market activities well, both separately and together, for their brands to succeed. In fact, an effective importer/distributor relationship is a good barometer of a brand’s success in the market. The following tips can help importers and distributors expand their U.S. distribution.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Presentation Is Important Says The Leading Sommeliers

BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision


Strategies for Finding New Accounts

Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long