Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Sales and Marketing

How Draxton Wines Learned to Embrace the Bulk Wine Market

This winery turned their business around using bulk wine as a strategy.

04/09/2017

Photo for: How Draxton Wines Learned to Embrace the Bulk Wine Market

For most wineries, the decision to enter the bulk wine market is serendipitous rather than planned. It usually happens when shifting market conditions completely change the parameters of a winery's business model, forcing it to embrace other strategies. But once the winery embraces the bulk wine market, there's often no going back.

Consider the case of Draxton Wines, a small, family-run business in Healdsburg, California. The winery had been producing limited quantities of wine for the branded market for more than 20 years when the economic recession of 2008-2009 suddenly led it to consider the bulk market as a way to solve its cash flow problems.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Presentation Is Important Says The Leading Sommeliers

BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision

22/03/2018