Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Sales and Marketing

Calling International Spirits, Beers and Wines to enter before August 31 to save

The clock is well and truly ticking for anyone looking to enter their wines, beers and spirits into the fifth annual London Wine Competition which closes its super early bird pricing on August 31, 2021.

19/08/2021

Photo for: Calling International Spirits, Beers and Wines to enter before August 31 to save

London Wine, Spirits, and Beer Competitions are now open for super early bird entries.

Previous edition London Competitions Staff

Staff posing. Next London Competitions are aimed to be full in-person events.

What makes the London Wine, Beer, and Spirits Competitions truly unique:

Every judge has been currently employed in a front line job in the wine industry and where possible has direct buying responsibility or be involved in commercial decision making.

Each panel of judges has at least one MW or MS judge and a female judge as part of their judging team.

The competition gets international outreach due to Beverage Trade Network’s international trade presence.

London Drinks Guide Logo

Medal winners have the opportunity of being featured and promoted on the London Drinks Guide, a dedicated editorial platform set up to support the producers, importers, and distributors that enter the London Competition.

The entrants get shelf-talkers, tasting notes at no cost as a valuable feedback. Entrants can also see their score breakdown by Quality, Value, and Package.

Entrants will be able to enter their cocktails which will then be published on London Drinks Guide creating more consumer awareness.

Hard to get trade buyers will be able to see your package firsthand.

The winners will not only be promoted on London Drinks Guide but other BTN’s global guides like New York Drinks Guide, Los Angeles Drinks Guide, San Francisco Drinks Guide, Chicago Drinks Guide, Paris Drinks Guide, Mumbai Drinks Guide.

The winners will also be published in BTN’s other b2b media assets like Bartender Business, Bev Route, Sommeliers Business. 

Entering the 2022 Competition

Spirits: https://londonspiritscompetition.com/

Wines: https://londonwinecompetition.com/

Beers: https://londonbeercompetition.com/

Key dates & deadlines

Super Early Bird Ends – August 31, 2021

Registration Ends – Feb 28, 2022

Warehouse Closes: March 4, 2022

Judging Date: March 21, 2022

Winners Announced: April 5, 2022

New Quantity Discount Available

4 to 9 entries: 10% discount

10 to 14 entries: 15% discount

15 or more entries: 20% discount


Latest Articles

Other Relevant Articles

How Top Retailers Work

Sales and Marketing

While wine and spirits retailers may differ greatly in terms of size and geographic location, there are several key factors that unite the most successful of them.

02/10/2017

Consume Wine - But, in Moderation

Sales and Marketing

The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.

06/11/2017