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Making a Case for Hungarian Wines in America

For boutique importers and distributors, the ability to launch a new wine brand in the U.S. market is already challenging enough when the wine comes from a region that is familiar to American wine drinkers

16/10/2017

Photo for: Making a Case for Hungarian Wines in America

For boutique importers and distributors, the ability to launch a new wine brand in the U.S. market is already challenging enough when the wine comes from a region that is familiar to American wine drinkers. But what do you do when the wine is from a region such as Hungary that has largely flown under the radar of U.S. wine retailers until recently?

In just three years, Palinkerie, an import and distribution company based in New York City, has leveraged its deep knowledge of this up-and-coming European wine region to become one of the top importers of Hungarian wines. Lessons learned from Palinkerie can be useful for other importers bringing new wines to the U.S. marketplace.

 

 
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