Do Buyers Love Your Spirts Brand

Is it Made Well, Taste Great & Offer Great Value for Money

Then it is most likely to win at the 2019 USA Spirits Ratings 

Enter your spirits in the competition, that is judged by an of top-level spirits buyers and experts. Winning at USR clearly demonstrate the trade how well the spirits will be perceived in the market and will give the trade a very good indicator to stock that spirits brand. 

Impress them by entering your top quality spirits

Note: Winners to be showcased at the USR participating events and the names of winning spirits would be broadcasted to more than 20,000 buyers.

Super Early Bird Rate Closes Tonight

ENTER YOUR SPIRITS NOW  |  HOW TO ENTER  |    LEARN MORE 

The USA Spirits Ratings looks to recognize, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant's spirits list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the USA Spirits Ratings is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.

THE JUDGES

Spirits entered in the USA Spirits Ratings will be assessed and judged by a leading panel of top-level spirits buyers with current direct commercial buying responsibility. Or spirits consultants and experts who are also directly involved in the development of new spirits brands or buying spirits for commercial resale.

 The list of judges will be drawn from leading retail chains, wholesalers, distributors, and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry. 

THE JUDGING CRITERIA

To win a USA Spirits Ratings award you will need to score highly in all three areas of our judging criteria. You might have outstanding quality spirits, but if the price and packaging are not right, you will not be recognized by the USA Spirits Ratings.

There is no point, for example, in having 95 point spirits if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s spirits list.

That is why the USA Spirits Ratings will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = USA Spirits Ratings Score.

Know Entire Procedure   |   Scoring System   |   Awards   |   How to Enter

BENEFITS TO MEDAL WINNERS

USA Spirits Ratings rewards spirits that are made well, taste great, offer great value for money and stand out on the shelf. Winning USR Gold clearly demonstrates the trade how well the Spirits will be perceived in the market and will give the trade a very good indicator to stock that spirit.

Here are some of the benefits and reasons on why you should enter your spirits in USA Spirits Ratings.

• Raise your brands’ profile, prestige, and credibility with importers, distributors, press, retailers, and consumers
• Instill confidence in the trade buyer about the marketability of your spirits as USR rates spirits by its value, package, and quality.
• Winners to be showcased at USR participating events at no extra fees.
• Winners to get access to stickers and all winning materials at no extra fees.
• Increase product sales
• Boost awareness of your brand in the media via extensive editorial and press coverage via USR media partners
• Use the USR logo on packaging and as part of your own promotional plan
• Social media promotion of winners ALL YEAR ROUND
• Gold winners contact data will be sent to all USR buyers with the intent to make a direct connection between the buyer and the supplier.