Raise Your Wine Brand's Profile In The USA

Bring it in front of leading wine buyers, sommeliers, wine consultants, and experts of the states at the 2019 USA Wine Ratings.

Wines entered in the USA Wine Ratings will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

The list of judges will be drawn from leading retail chains, wholesalers, distributors, and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry. 

Impress them by entering your top quality wines

Note: Winners to be showcased at the UWR participating events and the names of winning wines would be broadcasted to more than 20,000 buyers.

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The USA Wine Ratings looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the USA Wine Ratings is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

THE JUDES

The USA Wine Ratings will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.

The list of judges will be drawn from leading retail chains, wholesalers, distributors, and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry. 

VIEW ALL JUDGES  |  2018 WINNERS

THE JUDGING CRITERIA

To win a USA Wine Ratings award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality wine, but if the price and packaging are not right, you will not be recognized by the USA Wine Ratings.

There is no point, for example, in having a 95 point wine if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s wine list.

That is why the USA Wine Ratings will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = USA Wine Ratings Score.

Know Entire Procedure   |   Scoring System   |   Awards   |   How to Enter

BENEFITS TO MEDAL WINNERS

USA Wine Ratings rewards wines that are made well, taste great, offer great value for money and stand out on the shelf. Winning UWR Gold clearly demonstrates the trade how well the wine will be perceived in the market and will give the trade a very good indicator to stock that wine.

Here are some of the benefits and reasons on why you should enter your wines in USA Wine Ratings.

• Raise your brands’ profile, prestige, and credibility with importers, distributors, press, retailers, and consumers
• Instill confidence in the trade buyer about the marketability of your wine as UWR rates wines by its value, package, and quality.
• Winners to be showcased at UWR participating events at no extra fees.
• Winners to get access to stickers and all winning materials at no extra fees.
• Increase product sales
• Boost awareness of your brand in the media via extensive editorial and press coverage via UWR media partners
• Use the UWR logo on packaging and as part of your own promotional plan
• Social media promotion of winners ALL YEAR ROUND
• Gold winners contact data will be sent to all UWR buyers with the intent to make a direct connection between the buyer and the supplier