Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

Building A Brand For Your Distributorship: Some To-Dos

Do you know why your customers prefer to work with you over your competition? What does your business mean to them? If you don’t know then it’s time to start building a brand for your business.

31/07/2017

Photo for: Building A Brand For Your Distributorship: Some To-Dos

By their very nature wine importers and distributors play second fiddle to the brands and wines in their portfolio, often claiming they are only as good as the products they sell. Which is true to some extent, but does not tell the full story. In fact, arguably, the biggest and most successful drinks distributors are as big if not bigger than the brands they sell. It is their reputation as reliable, trustworthy, efficient suppliers that helps those wines get on to the right lists with the right customers. But how do you build your brand as a distributor?

1. What do you stand for

To answer that question you need to be absolutely clear about the kind of business you are and want to be. What sort of wines and brands do you want to sell? What sort of customers do you want? How do you want to manage the relationships you have with them? What are the values that will determine success for your business?

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Presentation Is Important Says The Leading Sommeliers

BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision

22/03/2018