Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

How to Win Retailers and Influence Them

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.

15/05/2017

Photo for: How to Win Retailers and Influence Them

If you want to get your product on the much sought-after, limited availability shelf space of a liquor store retailer, first and foremost you have to befriend them. Only then do you have a chance to win their trust and influence them to buy your product over the many others clamoring for their attention. 

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library. 

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Presentation Is Important Says The Leading Sommeliers

Sales and Marketing

BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision

22/03/2018

Other Relevant Articles