Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

How to Win Retailers and Influence Them

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.

15/05/2017

Photo for: How to Win Retailers and Influence Them

If you want to get your product on the much sought-after, limited availability shelf space of a liquor store retailer, first and foremost you have to befriend them. Only then do you have a chance to win their trust and influence them to buy your product over the many others clamoring for their attention. 

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library. 

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.


Get Your Wines In Front Of The Leading Restaurant Buyers, Master Sommeliers, And On-Premise Managers. Special Pricing Deadline Ends 31 January 2020. Submit Your Wines Now

What to read next

Sommeliers Choice Awards 2019 Winners

Little Peacock Imports: In for the Long Haul

Distribution

Bevroute interviews Gordon Little of Little Peacock Imports about how a new brand can think beyond the launch and maintain longevity in the US market by working together with their distributor or importer.

28/08/2017