13/02/2018
Bevroute interviews Gordon Little of Little Peacock Imports about how a new brand can think beyond the launch and maintain longevity in the US market by working together with their distributor or importer.
The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.
Why an increasing number of beverage manufacturers are skipping the middle man and taking distribution into their own hands.
You might not be a stranger when it comes to wine selling to restaurants, but a few pointers always help in those crucial moments when you're making your big pitch.
