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How To Handle Media Enquiries Effectively?

What do you do if you receive a call from a persistent journalist looking for a comment? Whether you are looking for publicity or not here’s some steps to take.

24/07/2017

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How you deal with that initial inquiry from a journalist or media outlet will go a long way to how bad or good the outcome could be for you and your business.

 

1. Don't ignore it - be open
 

The most important thing to do is not ignore it. Don’t bury your head in the sand and wish it would go away. If you know a journalist or a media publication is planning on writing a story, good or bad, about your company then you need to find out what they know, what they plan to publish and plan your strategy based on that. You might decide that you do not want to specifically comment, but it is very important you engage with the journalist so that you know as much of the information you can before making that decision. It is also in the journalist’s interests to be open to you if they are going to get any comment at all.

 
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