Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Sales and Marketing

How to Hire, Retain and Grow Your Sales Team for Your Wine Business

When it comes to hiring, retaining and growing your sales team for your wine business, it’s important to first hire the right individuals, then hone their skills to become better salespeople.

12/04/2017

Photo for: How to Hire, Retain and Grow Your Sales Team for Your Wine Business

When it comes to hiring, retaining and growing your sales team for your wine business, it’s important to first hire the right individuals, then hone their skills to become better salespeople and an integral part of the team and finally to ensure that they get what they need from your organization to be part of it in the long term.

Hiring for wine sales

The starting point for hiring great sales reps is making sure that there’s a natural fit with your brand. Every day, these sales reps will be out pitching your wines and telling your story. So, do they really understand what your wine brand is all about? Importers and distributors need to ensure that the sales rep fits in with their company’s core values and the team’s working philosophies.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.


What to read next

Other Relevant Articles

How To Be a Champion Wines Sales Rep

Sales and Marketing

There are sales reps and then there are champion sales reps. If you want to turn yourself into a true champion sales rep and move as many cases as possible, there are key skills that you need to develop.

26/05/2017

The Seven Questions Importer’s Should Always Ask

Sales and Marketing

Finding new brands for your portfolio is one of the most exciting parts of the job. From exploring new regions to tasting exciting products, truly believing you have found your next big winner can instill real passion in you and your partners.

05/02/2017

Maximize your Success at Trade Fairs

Sales and Marketing

As the number of liquor brands has increased, so has the complexity for buyers and sellers to meet and discover new opportunities. Trade fairs and trade exhibitions are events that can bring buyers and sellers together in one place, adding value by connecting potential business partners.

24/10/2017