Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Sales and Marketing

10 Steps in Getting your Branding Right: The Anestasia Vodka Way

In such a competitive industry branding is everything. The quality of a product is important, but to have a memorable product with a strong buying power, the product needs to have impeccable branding in addition to its quality

30/10/2017

Photo for: 10 Steps in Getting your Branding Right: The Anestasia Vodka Way

In such a competitive industry branding is everything. The quality of a product is important, but to have a memorable product with a strong buying power, the product needs to have impeccable branding in addition to its quality. Branding is where any product starts. When the branding is done right, it will save a company significant funds in marketing, advertisement, and promotion and will strongly increase the chances of overall long-term success.

Anestasia Vodka is a product that has built their success with strong branding from the start. Bevroute asks founder and CEO Yuliya Mamontova the 10 key steps in getting your branding right.

1. Tell an authentic story.

Before creating a product a company needs to ask themselves: what is my story? It is important for the brand to connect with the consumer. What is your message? How does a consumer relate to you? Brand ambassadors, such as celebrities don’t work make an impact on the desirability of the product anymore. The market is ever changing so is the consumer.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Being a Distributor in the UK Market

Distribution

When it is Hard, his Mindset is to Roll Up the Sleeves and Get on with the Job.

05/10/2018

Other Relevant Articles

Consume Wine - But, in Moderation

Sales and Marketing

The message of consuming wine in moderation is a fundamental one and closely associated with the wine industry, and one organization is doing the tireless work of promoting this message throughout the world.

06/11/2017

Strategies for Finding New Accounts

Sales and Marketing

Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long

02/03/2018