In such a competitive industry branding is everything. The quality of a product is important, but to have a memorable product with a strong buying power, the product needs to have impeccable branding in addition to its quality. Branding is where any product starts. When the branding is done right, it will save a company significant funds in marketing, advertisement, and promotion and will strongly increase the chances of overall long-term success.
Anestasia Vodka is a product that has built their success with strong branding from the start. Bevroute asks founder and CEO Yuliya Mamontova the 10 key steps in getting your branding right.
1. Tell an authentic story.
Before creating a product a company needs to ask themselves: what is my story? It is important for the brand to connect with the consumer. What is your message? How does a consumer relate to you? Brand ambassadors, such as celebrities don’t work make an impact on the desirability of the product anymore. The market is ever changing so is the consumer.