In the world of beverage sales, getting a product onto store shelves is only the first step to success. Once customers start buying a particular beverage brand, the manufacturer must find the best way to keep those shelves stocked and ready. An empty shelf means a lost opportunity for a sale, so suppliers are constantly working to make distribution more consistent and efficient.
While traditional centralized distribution has been a popular model for years, many growing beverage companies have turned to direct store delivery in order to have better control and insight into how their products are selling, as well as to provide attractive savings to their buyers.
Why Direct Store Delivery?
Direct store delivery (DSD) is a form of distribution by which products are delivered from a distributor/supplier directly to the retail store. Although some large manufacturers do have their own distribution warehouses, many sellers prefer DSD because it offers the opportunity to completely skip the warehousing step in the delivery process. It’s an attractive premise for both supplier and retailer – giving the former greater control over their product and reducing the latter’s operating costs significantly.