Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

Little Peacock Imports: In for the Long Haul

Bevroute interviews Gordon Little of Little Peacock Imports about how a new brand can think beyond the launch and maintain longevity in the US market by working together with their distributor or importer.

28/08/2017

Photo for: Little Peacock Imports: In for the Long Haul

Congratulations, you have just appointed an importer or distributor!

Now, as a brand owner, you can sit back and watch the orders roll in, right? Think again. For the last five years, Gordon Little has been importing and selling boutique wines into the United States that, for the most part, have never before had an export presence.

Finding customers for these wines at all levels - distributor, restaurant/retail, end customer – is a challenge not to be underestimated. Just because a wine is good and the price seems fair isn’t enough. There is simply too much competition. Helping a wine brand become a success requires a realistic and well-supported, long term commitment to the market.

Here are his five tips for up-and-coming wine brands looking to conquer the USA.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Being a Distributor in the UK Market

Distribution

When it is Hard, his Mindset is to Roll Up the Sleeves and Get on with the Job.

05/10/2018

Other Relevant Articles

What Are UK Wine Importers Really Looking for in a New Brand?

Distribution

The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?

24/04/2017

How to Win Retailers and Influence Them

Distribution

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.

15/05/2017