Congratulations, you have just appointed an importer or distributor!
Now, as a brand owner, you can sit back and watch the orders roll in, right? Think again. For the last five years, Gordon Little has been importing and selling boutique wines into the United States that, for the most part, have never before had an export presence.
Finding customers for these wines at all levels - distributor, restaurant/retail, end customer – is a challenge not to be underestimated. Just because a wine is good and the price seems fair isn’t enough. There is simply too much competition. Helping a wine brand become a success requires a realistic and well-supported, long term commitment to the market.
Here are his five tips for up-and-coming wine brands looking to conquer the USA.