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Sales and Marketing

Looking Through the Crystal Ball with Broadland Wineries Chairman Mark Lansley

Broadland Wineries is an importer, bottler, and supplier of brands and private label wines to the UK, USA, and Nordic markets.

23/10/2017

Photo for: Looking Through the Crystal Ball with Broadland Wineries Chairman Mark Lansley

Broadland Wineries is an importer, bottler, and supplier of brands and private label wines to the UK, USA, and Nordic markets.

1.What are some new methods on-trade is using to attract customers?

In the last decade, smoking bans in on-trade establishments, the recession and supermarket price wars and the rise of the discounters all contributed to on-trade sales decreasing and pubs closing at a rate of one a day. I think because of this tougher environment we have seen on-trade companies becoming much more innovative, efficient and marketing-savvy.

By marketing-savvy, I mean that many establishments and chains, have clearly identified their specific target market segments, their needs and then designed their offering to ensure their clientele gain a much better experience going out than staying in.

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