Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Sales and Marketing

Looking Through the Crystal Ball with Broadland Wineries Chairman Mark Lansley

Broadland Wineries is an importer, bottler, and supplier of brands and private label wines to the UK, USA, and Nordic markets.

23/10/2017

Photo for: Looking Through the Crystal Ball with Broadland Wineries Chairman Mark Lansley

Broadland Wineries is an importer, bottler, and supplier of brands and private label wines to the UK, USA, and Nordic markets.

1.What are some new methods on-trade is using to attract customers?

In the last decade, smoking bans in on-trade establishments, the recession and supermarket price wars and the rise of the discounters all contributed to on-trade sales decreasing and pubs closing at a rate of one a day. I think because of this tougher environment we have seen on-trade companies becoming much more innovative, efficient and marketing-savvy.

By marketing-savvy, I mean that many establishments and chains, have clearly identified their specific target market segments, their needs and then designed their offering to ensure their clientele gain a much better experience going out than staying in.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Presentation Is Important Says The Leading Sommeliers

BTN Interviewed the Judges of London Wine Competition, that includes Sommeliers and head wine buyers. Each of them agreed and spoke about how important the presentation of wine is in making a buying decision

22/03/2018

Strategies for Finding New Accounts

Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long

02/03/2018