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Sales and Marketing

Retail is Changing: How to Stay Competitive

The retail drinks market is increasingly dynamic and we all need to stay ahead of that ever-changing marketplace.

28/02/2019

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Businesses have increased all over the world. With this increase, there is an increase in the competition too. Being competitive is a must to stay in the market. What all require to be competitive is a different ball game altogether.

Here is a quick guide which will help you be competitive in the market.

  1. Differentiate your business

  2. Exemplify your strengths – always focus on your strengths first, which you can multiply

  3. Be well-versed with consumer trends

  4. Automate your marketing campaign

  5. Leverage the use of social media

  6. Keep in hand your repetitive buyers and target new buyers

  7. Develop USPs – It will help you differentiate your product

Have a track of competitive analysis of what your competitors do. Areas which you need to be aware of are;

  1. Products (What is their product all about, number of quantities etc.)

  2. Customer Service (Is it customer-centric?)

  3. Sales (Sales strategies used – online, distributors etc.)

  4. Pricing (Cost vis a vis value of the product)

  5. Promotion/Advertising (Marketing strategies used)

  6. Strengths & Weaknesses (What are they doing well and what could they improve on?)

Do you want to stay competitive in this rapidly growing marketplace?

The retail drinks market is increasingly dynamic and we all need to stay ahead of that ever-changing marketplace. Retail Buyer Panel Session is a great place to spend meaningful time with other retail buyers and learn new tactics of running your day-to-day retail operations. This session is part of your 2 days ABID Conference. Your ticket to ABID will include entry to this session. Get your 2-day ABID conference pass today to attend the session.

Retail Buyer Panel Session

Note: The early bird offer on the conference tickets ends March 28, 2019. Act now and save!

Tickets include access to all 2-day sessions and USA Trade Tasting expo floor.

About ABID Conference

The Alcohol Beverage Importers & Distributors Conference (ABID Conference), a two-day event, is dedicated to small and medium wine, beer and liquor importers and distributors of the United States. It provides a platform to discuss day-to-day challenges, network with importers and distributors from all over the country, find new ways to grow and collectively address regulatory issues.


Get Your Wines In Front Of The Leading Restaurant Buyers, Master Sommeliers, And On-Premise Managers. Special Pricing Deadline Ends 31 January 2020. Submit Your Wines Now

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