As the number of liquor brands has increased, so has the complexity for buyers and sellers to meet and discover new opportunities. Trade fairs and trade exhibitions are events that can bring buyers and sellers together in one place, adding value by connecting potential business partners.
This article looks at the activities suppliers can take during the 5 key phases of a trade fair (including in the months before and after). Given the costs can add up when you consider entry fee, stand to build, marketing material, travel, samples logistics and time out of office, getting a strong ROI requires careful planning and smart execution.
Types of trade fairs
Trade fairs are big business so there should be no doubt in your mind why a trade fair is being held - 99% of the time it is a profit-making enterprise. That’s not a bad thing at all, the long-term success of a trade fair is fully dependent of exhibitors having success and signing on for the next year, and for buyers to get value from access to those suppliers in one place.