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The Best Marketing Advice For Your Wine Brand To Enter the U.S. Market

One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.

22/06/2017

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They need to stand out in a very competitive environment and find a way to resonate in the minds of potential buyers.

On Day 2 of the event, an interactive Q&A panel featuring Steve Raye, President of Bevology; Martin Sinkoff, VP and Director of Marketing at Frederick Wildman; Rob Bradshaw, CEO of Cape Classics; Michael P. Votto, President & CEO of Votto Vines; and Michael Yurch, President of Bluest Sky Group (and ex-owner of Sherry-Lehmann), fielded questions from an audience of foreign winemakers and spirits producers looking for insights into how to get picked up by prospective U.S. importers and distributors.

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