Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Distribution

South African Wines, Getting Ready For Their Big Moment on the Global Stage

South African wines are gaining a foothold in Europe, primarily based on their growing reputation for quality and relatively affordable prices.

11/09/2017

Photo for: South African Wines, Getting Ready For Their Big Moment on the Global Stage

South African wines are gaining a foothold in Europe, primarily based on their growing reputation for quality and relatively affordable prices. The combination of the two – excellence and value – has made it increasingly difficult for European wine retailers to ignore them when it comes time to allocate shelf space.

Just twenty years ago, of course, it was a very different picture. At that time, South Africa was primarily seen as a nation of beer drinkers and the nation’s wines were destined for domestic, not global, consumption.

Now, however, South African wine exports are growing at a rate of 5% per year and South Africa is the world’s 7th largest wine producer, accounting for 4% of global wine output. So what has been behind the remarkable rise of South African wines in Europe and elsewhere in the world?

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.

What to read next

Being a Distributor in the UK Market

Distribution

When it is Hard, his Mindset is to Roll Up the Sleeves and Get on with the Job.

05/10/2018

Other Relevant Articles

Tejo Ramps up U.S. Import Activity

Distribution

The Wines of Tejo has recently ramped up their promotional efforts in the U.S. market. A key feature of the 2017 program includes a major presence at the USA Trade Tasting in NY May 16/17, 2017.

11/05/2017

How a Boutique Importer Embraced the Natural Wine Movement

Distribution

Jenny Lefcourt, the founder of Jenny & François Selections talks about introducing natural wines to the New York market, shares advice on how importers can stand out in a competitive marketplace and explains why the market for natural wines has really taken off in recent years.

09/10/2017