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South African Wines, Getting Ready For Their Big Moment on the Global Stage

South African wines are gaining a foothold in Europe, primarily based on their growing reputation for quality and relatively affordable prices.

11/09/2017

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South African wines are gaining a foothold in Europe, primarily based on their growing reputation for quality and relatively affordable prices. The combination of the two – excellence and value – has made it increasingly difficult for European wine retailers to ignore them when it comes time to allocate shelf space.

Just twenty years ago, of course, it was a very different picture. At that time, South Africa was primarily seen as a nation of beer drinkers and the nation’s wines were destined for domestic, not global, consumption.

Now, however, South African wine exports are growing at a rate of 5% per year and South Africa is the world’s 7th largest wine producer, accounting for 4% of global wine output. So what has been behind the remarkable rise of South African wines in Europe and elsewhere in the world?

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