For boutique importers and distributors, the ability to launch a new wine brand in the U.S. market is already challenging enough when the wine comes from a region that is familiar to American wine drinkers
Every brand in the ultra-competitive U.S. market wants to expand distribution. Many export countries have identified the U.S. as their single most important target market.
In an interview with Bevroute, Rob Seddon, Owner of Jackson & Seddon, a UK based wine importer, shares insights about his business, sourcing procedure and targets for the next 12 months.
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.
Larry Lieberman, owner of Lieber Fine Wines & Spirits dives deep into the ins and outs of running a distribution business.