Bevroute interviews Gordon Little of Little Peacock Imports about how a new brand can think beyond the launch and maintain longevity in the US market by working together with their distributor or importer.
One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?
Interview with Frederick Wildman & Sons President, John Sellar, to discuss challenges that the Company has faced over the past few years.
San Francisco continues to be one of the world’s most important destinations for leading players in the wine industry, so it’s no surprise that a major conference dedicated to the private label and bulk trade is making its way to the city on July 26-27.