Bevroute interviews Bowler Wines, a boutique importer in New York City about how they design their portfolio for profit in a highly competitive environment.
The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?
In an interview with Bevroute, Rob Seddon, Owner of Jackson & Seddon, a UK based wine importer, shares insights about his business, sourcing procedure and targets for the next 12 months.
2020 Baron De Ley Rioja Rosado wins the top score for a rose at the 2021 Sommeliers Choice Awards making it Rosé Wine Of The Year. The wine is made by Baron de Ley in Spain and imported by Carolina Wine Brands in the USA.
Every wine and spirits salesperson “in the street” knows that maintaining a vibrant, healthy account run involves a periodic process of weeding out and replacing “dead wood” accounts that have not generated sales for a prolonged period.