The Wines of Tejo has recently ramped up their promotional efforts in the U.S. market. A key feature of the 2017 program includes a major presence at the USA Trade Tasting in NY May 16/17, 2017.
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.
Jenny Lefcourt, the founder of Jenny & François Selections talks about introducing natural wines to the New York market, shares advice on how importers can stand out in a competitive marketplace and explains why the market for natural wines has really taken off in recent years.
In this article we speak with Amy Ezrin, Partner at The Piedmont Guy, to uncover the curation process behind their portfolio, the evolving demand for Italian wines, and what it takes to be a successful importer in today's competitive landscape
Do you know why your customers prefer to work with you over your competition? What does your business mean to them? If you don’t know then it’s time to start building a brand for your business.