One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
You might not be a stranger when it comes to wine selling to restaurants, but a few pointers always help in those crucial moments when you're making your big pitch.
Do you know why your customers prefer to work with you over your competition? What does your business mean to them? If you don’t know then it’s time to start building a brand for your business.
Every brand in the ultra-competitive U.S. market wants to expand distribution. Many export countries have identified the U.S. as their single most important target market.
The Wines of Tejo has recently ramped up their promotional efforts in the U.S. market. A key feature of the 2017 program includes a major presence at the USA Trade Tasting in NY May 16/17, 2017.