Do you know why your customers prefer to work with you over your competition? What does your business mean to them? If you don’t know then it’s time to start building a brand for your business.
In this article we speak with Amy Ezrin, Partner at The Piedmont Guy, to uncover the curation process behind their portfolio, the evolving demand for Italian wines, and what it takes to be a successful importer in today's competitive landscape
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.