"The sommelier of today has to be creative, flexible and entertaining." - Marc R. Kauffman
In an interview with Bevroute, Rob Seddon, Owner of Jackson & Seddon, a UK based wine importer, shares insights about his business, sourcing procedure and targets for the next 12 months.
In conversation with Thomas Petito, managing director of Petito Wine Selections.
When it is Hard, his Mindset is to Roll Up the Sleeves and Get on with the Job.
The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?