The Wines of Tejo has recently ramped up their promotional efforts in the U.S. market. A key feature of the 2017 program includes a major presence at the USA Trade Tasting in NY May 16/17, 2017.
Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?
"We expect demand to be through the roof and we’re already seeing guests in our restaurants trading up more often. We’re also seeing a lot of interest in exploring new varietals and regions." - Brandon
Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.
One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.