Every brand in the ultra-competitive U.S. market wants to expand distribution. Many export countries have identified the U.S. as their single most important target market.
One of the big themes of the recent USATT 2017 event, which took place May 16-17 in New York City, was that wine and spirits producers need to become better at telling their brand stories.
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.
You might not be a stranger when it comes to wine selling to restaurants, but a few pointers always help in those crucial moments when you're making your big pitch.
In an interview with Bevroute, Rob Seddon, Owner of Jackson & Seddon, a UK based wine importer, shares insights about his business, sourcing procedure and targets for the next 12 months.