In conversation with Thomas Petito, managing director of Petito Wine Selections.
Jenny Lefcourt, the founder of Jenny & François Selections talks about introducing natural wines to the New York market, shares advice on how importers can stand out in a competitive marketplace and explains why the market for natural wines has really taken off in recent years.
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.
Looking beyond common business practices and growing together