Winners revealed! Uncle Nearest 1820 Premium Single Barrel Whiskey Wins The Best Spirits Award at the 2021 Bartender Spirits Awards.
Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?
Every wine and spirits salesperson “in the street” knows that maintaining a vibrant, healthy account run involves a periodic process of weeding out and replacing “dead wood” accounts that have not generated sales for a prolonged period.
Interview with Frederick Wildman & Sons President, John Sellar, to discuss challenges that the Company has faced over the past few years.
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.