Bevroute interviews Gordon Little of Little Peacock Imports about how a new brand can think beyond the launch and maintain longevity in the US market by working together with their distributor or importer.
Every brand in the ultra-competitive U.S. market wants to expand distribution. Many export countries have identified the U.S. as their single most important target market.
The Wines of Tejo has recently ramped up their promotional efforts in the U.S. market. A key feature of the 2017 program includes a major presence at the USA Trade Tasting in NY May 16/17, 2017.
When it is Hard, his Mindset is to Roll Up the Sleeves and Get on with the Job.
Importers and distributors notoriously come off second best in negotiations with their retail customers. Here’s some tips on how to balance things out.