Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

  • Sign Up Sign Up

Sales and Marketing

Strategies for Finding New Accounts

Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have under performed for too long

02/03/2018

Photo for: Strategies for Finding New Accounts

Like the changing seasons, there are cycles of life that are regular and inevitable. No matter how stellar your current wine and spirits account run is, you must add new accounts, either to expand your gross volume or to replace cold accounts that have underperformed for too long.

Subscriber content icon

BevRoute Subscribers Content

BevRoute subscribers, please Log In to access the complete content.

Not a member? Please Sign Up now and choose your Subscription plan.


Get your wines reviewed by leading US buyers. Enter in 2019 USA Wine Ratings. Super early bird rates closes May 31, 2019. Hurry up. Link: http://bit.ly/2E3DOQA

What to read next

Wine Retail Insights

Sales and Marketing

While retail drinks market is growing at a fast pace, how to stay competitive in crowd of other thousands of excellent retailers

01/03/2019

Other Relevant Articles

How Top Retailers Work

Sales and Marketing

While wine and spirits retailers may differ greatly in terms of size and geographic location, there are several key factors that unite the most successful of them.

02/10/2017

The Seven Questions Importer’s Should Always Ask

Sales and Marketing

Finding new brands for your portfolio is one of the most exciting parts of the job. From exploring new regions to tasting exciting products, truly believing you have found your next big winner can instill real passion in you and your partners.

05/02/2017